Understanding the Linkedin Customer Journey Process

 

 

 

Understand Linkedin Customer Journey with Linkedin Expert AJ Wilcox

Today, I am interviewing AJ Wilcox about his expertise as a foremost authority  utilizing different ad formats in LinkedIn and how to get started with the LinkedIn customer journey. 

Key Lessons From This Episode: 

  • Why Linkedin   ads have a better return on investment than Facebook or Google ads
  • Three types of retargeting that LinkedIn ads can do – including one that is unique to LinkedIn
  • An overview of the LinkedIn customer journey and how to start serving your audience
  • Five types of ads that LinkedIn supports and how the  fifth type is  unique
  • Why your conversion rate depends on  the friction  of your offer

About AJ

Founded in 2014, AJ Wilcox's website B2Linked.com  is a  LinkedIn ad-specific agency and  an official partner of LinkedIn.   He's the go-to guy to learn how to best utilize LinkedIn ads  to serve your potential customers and get a higher return on investment.   His team has managed over 300+ LinkedIn accounts, including 4 from the top 10 list, spending over  $110M+  on LinkedIn ads.   Impressive, right?  In his free time, his 4 children keep him on his toes while he also trains for triathlons and goes go-karting.   


Important Links & Mentions in this episode:

 

Remember, YOU Matter! See you in the next episode.

 

Podcast Subscription Options:

Thank You for Tuning In!

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Remember, YOU Matter! See you in the next episode.

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