Janet Murray | How To Get Media Coverage For Your Business
As business owners and entrepreneurs, creating buzz around our business to be more visible to our potential clients/customers and to establish more credibility, is one of the most important tasks. However, when it comes to obtaining media coverage for niche-based business, it’s not so easy to find experts who can teach on this subject with practical applications and proven results. If you ever found one, generally speaking, the price tag is not necessarily a great fit for most small business owners.
But today, I have a solution for you. Our episode guest is Janet Murray, a British journalist and PR coach who helps businesses and brands tell their story in the media. She’s written for various national publications (including the Guardian, Huffington Post, Daily Telegraph, Entrepreneur, Independent, Daily Mail and The Sun), many consumer titles and made dozens of appearances on radio and TV. Janet lives near London with her husband and ten-year-old daughter and runs her business from her garden ‘shedquarters', local coffee shop, or wherever she happens to be in the world.
We met each other in 2015 through Chris Ducker’s Youpreneur Community. Since then, we became good friends and found that we share some common interests in life as well. Many of my fellow entrepreneur-friends, myself included, have used her strategies to become a contributor for Huffington Post, Business Insiders, and many more other media outlets, so what she teaches works!
[clickToTweet tweet=”When people identify with what you stand for, then they want to do business with you. @jan_murray” quote=”When people identify with what you stand for, then they want to do business with you. @jan_murray” theme=”style6″]
Key Lessons From This Episode:
- 4 easy strategies to get PR coverage
- What to do and what not to do for your next product launch when it comes to press release
- How to reach out to journalists in the right ways
Important Links & Mentions in this episode:
- The low-hanging fruit way to reach out to journalists:
- Links to Janet's articles:
- Janet's Book
- Kelly's article on Huffington Post
- Chris Ducker's Youpreneurs community
Podcast Subscription Options:
Thank You for Tuning In!
I trust you have enjoyed this episode as much as I did. As you can tell, Janet and I had great time to create this episode for you, and she has shared so much PR tips and insights in the show.
Thank you for giving me your most precious treasure today: Your time! I am very grateful for it! If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page.