Entrepreneurial Skills

Leadership and Business expert John C Maxwell  said,  “Only one thing stands between you and success. It’s your ability to connect.” As I have lived and worked over 3 Continents, Caribbean, and 3 States,  I found the above statement to be true.  Think about it, it doesn’t matter which industry you are in, online or offline, your audience are PEOPLE!  Your success level will be stemmed from how well you are able to communicate and connect with your audience, either prospects, clients, teammates, or customers.

So “How To Improve Communication Skills” should be on one of your top priority list.

In order to improve our communication skills, understanding and learning more of your audience will be a great place to start with.  In general I found out there are four different kinds of personalities, and later I learned it is called “DISC” personality and behavior assessment.  So here we go:

• Dominance: Have you ever met some people who are always on the go, and all they focus is to check off their “to-do” list, sometimes appear a bit “inhuman”?   Then let me introduce you Mr./Ms. Dominance. When you are dealing with this type of people in your business, the key is NOT to waste their time, bullet point type of communication will go well.  This is what wikipedia said:

“People who score high in the intensity of the “D” styles factor are very active in dealing with problems and challenges, while low “D” scores are people who want to do more research before committing to a decision. High “D” people are described as demanding, forceful, egocentric, strong willed, driving, determined, ambitious, aggressive, and pioneering. Low D scores describe those who are conservative, low keyed, cooperative, calculating, undemanding, cautious, mild, agreeable, modest and peaceful.”

• Influence: Whether you like it or not, “Emotion” is one of the most powerful force in communication and marketing. When you are communicating with people who are more expressive and warm, the key is to show more of your emotion and feeling as well to get your message through.  This is what wikipedia said:

“People with high “I” scores influence others through talking and activity and tend to be emotional. They are described as convincing, magnetic, political, enthusiastic, persuasive, warm, demonstrative, trusting, and optimistic. Those with low “I” scores influence more by data and facts, and not with feelings. They are described as reflective, factual, calculating, skeptical, logical, suspicious, matter of fact, pessimistic, and critical.”

• Steadiness: There are certain people like pastors, teachers, etc..who naturally love to nurture people, they care about people more than getting the things done.  When you are communicating with them, you’d better show your compassion side to get their attention and build rapport.   This is what wikipedia said:

“People with high “S” styles scores want a steady pace, security, and do not like sudden change. High “S” individuals are calm, relaxed, patient, possessive, predictable, deliberate, stable, consistent, and tend to be unemotional and poker faced. Low “S” intensity scores are those who like change and variety. People with low “S” scores are described as restless, demonstrative, impatient, eager, or even impulsive.”

• Conscientious: Have you ever dealt with some clients / prospects always ask very detailed questions, very careful, sometimes maybe even to a degree of not taking actions till the very small details resolved?  When you are communicating with them, the key is NOT to surprise them, show them the whole deal, treat them as if they already purchase your service, join your team, “what will happen next” the whole picture, show them you have the whole structure in place to win them over.  This is what wikipedia said:

“People with high “C” styles adhere to rules, regulations, and structure. They like to do quality work and do it right the first time. High “C” people are careful, cautious, exacting, neat, systematic, diplomatic, accurate, and tactful. Those with low “C” scores challenge the rules and want independence and are described as self-willed, stubborn, opinionated, unsystematic, arbitrary, and unconcerned with details.”

There are people asked me, “Well Kelly, what if I don’t know which type of person they are yet…where to start with?” I’d suggest you start from Steadiness type to be safe.  The worst way is to assume people as the high Dominance or Influence and they are not, can you imagine how awkward that would be?!

Lastly, “Smile” is the global and powerful language!  The wrinkles around our faces when we smile are the most beautiful signs to let the other person feel you are at home, so they can feel at ease as well. (Don’t you just love Ann and my smile here?  I hope you enjoyed this article, and remember the exercise can apply to “Self-Exam” as well, be more aware of what type of personality you are, is the must to improve your communication skills!

much love,

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